WIC helps ensure infants’ and children’s normal growth, reduces levels of anemia, increases immunization rates, improves access to regular health care/social services and improves diets.
WIC promotes breastfeeding as the optimal infant feeding choice and supports moms along the way. WIC staff educate pregnant women on the benefits of
breastfeeding and help them plan for it. Once she starts breastfeeding, WIC breastfeeding staff provide support, answer questions, and some states offer help hotlines.